Game On!

Shah Rukh Khan's glass-shattering inauguration of the Ra.One games 

Ra.One movie has taken the concept of gaming and marketing to the next level with the launch of the Ra.One games! With three varied types of games ranging from the social,, action packed game, to the casual game of G.One Adventures that feature the character of Little G.One to the DTH/Java-based games, the Ra.One games are the be the next big thing and fans across the nation sure aren't complaining.

LIVE streamed on the official Ra.One YouTube channel, the response generated across the digital space confirmed the fact that Ra.One fans are definitely ready to say Game On! And for all those missed the viewing the Ra.One-India Games launch event LIVE, all you need to do is log onto Ra.One YouTube!

The unique Ra.One universe!

Ra.One movie webiste

The countdown to the release of one of the biggest movies has already begun and people all across the world are slowly finding themselves a part of the Ra.One universe and they are sure aren't complaining!

From tracing G.One's footprints across the various locales that the movie was shot at (London, Goa, Mumbai and Hyderabad) to celebrating the father-son relationship in the movie, the Ra.One universe is definitely growing stronger by the day. The origination of this universe lies in the website of the movie, within which lie each of the different online properties and features that make this universe inimitable. Fans from all across the world can be a part of this universe either through the unique G.One Store, the online merchandising store of the movie, or experience the meeting of the two worlds - childhood days combining with modern technology through the G.One digital comic series. The Ra.One YouTube gadget is an added novelty in the Ra.One universe and is once again, a first-of-its-kind for Hindi cinema.

Ra.One movie has used the digital space effectively, which has thus led to the creation of this very special Ra.One universe! Are you a part of it too?

Ra.One will teach kids to love their fathers - SRK

Shah Rukh Khan mentioned during the LIVE Express Adda, the interactive session led by Indian Express editor-in-chief, Shekhar Gupta, that the biggest challenge he faced during the making of Ra.One was that he wanted to make a movie that takes the technological aspect forward and wanted sci-fi fans to see it in Bollywood style!

Along with taking the film industry forward when it comes to the technological aspect, Shah Rukh Khan firmly believes Ra.One is a very family-centric movie too. “"My film Ra.One talks about the relationship between every father and son. So the film has a bit of my relationship with my son.  "I think it's a film that will appeal to all sons and fathers and I think it will teach them to love their fathers because I think fathers are very nice.”

And yes, fathers do need to be acknowledged more often than just on a ‘Father’s Day’; for with whom would you play cricket/football with or go for morning walks as a kid or who else would teach you how to ride a bicycle? A father doesn’t often share the limelight of raising his children but we all know, no matter what the relationship you share with your father, you know he will always be there to stand up for you.

It only makes sense that we stand up for our superheroes, our fathers.

LIVE Ra.One events a hit among the audience!

Shahrukh Khan captured in action at the LIVE Express Adda
along with Indian Express group editor, Shekhar Gupta

Along with the host of titles bestowed upon Shah Rukh Khan, the title of the ‘Media Charmer’ too can now safely lie with him. Gone are the days when you would have to wait for movie events and interviews with film-stars to be telecast on television. With Ra.One and Shah Rukh Khan, every event is streamed LIVE on the web and the fans surely love every moment of these LIVE webcasts.

After, an epic music launch and the launch of the uber-cool Ra.One-YouTube gadget, fans who tuned in to the official YouTube channel of the movie last night, had a chance to catch Shah Rukh Khan at his wittiest best and got a glimpse of who the man truly is, as he interacted with the media for well over two hours after he unveiled the 60^th anniversary new format Screen magazine. The special media interaction was led by Indian Express group editor Shekhar Gupta and was called the Express Adda.

Answering every question honestly with that pinch of ‘SRK-ness’ that all of his fans so dearly love, Shah Rukh Khan left the media enthralled and neither party wished for the Express Adda to halt. Whether it was singing qawallis, or answering questions in chaste Urdu, Shahrukh Khan revealed a side of him that was yet unseen by many and fans not only across the nation but across the globe tuned in to watch the man charm everyone present.

With less than a month to go, fans eagerly await the release of Ra.One and Shah Rukh Khan too must be feeling the anticipation among the audiences grow and the LIVE webcasts of his events and interviews are seeming to be the perfect way to bond with his billion+ fans worldwide.

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A one-of-a-kind Ra.One experience!

The REAL superhero fights off virtual enemies

You know you are in for a cinematic treat when it comes to Shahrukh Khan and Ra.One is definitely the biggest treat on offer! After having launched the G.One Store, a unique film merchandising online store and to be the first superhero movie to be turned into a digital comic book series, Ra.One movie's collaboration with YouTube has definitely taken the movie to the Next Level.

As part of this collaboration, Shahrukh Khan can be seen in an interactive avatar, explaining to the viewers the powers of his superhero character in the movie, G.One and how he faces his virtual enemies. The animation and interactivity involved is a unique experience for all Bollywood lovers and the response this Ra.One YouTube gadget has garnered certainly proves this point. Shahrukh Khan lets viewers take a closer look at his H.A.R.T. literally by throwing it out for everyone to catch hold of; he also flies across the screen fighting off virtual evils as he explains G.One's powers through a virtual demo.

Well, this is surely how a REAL superhero does it!

The hottest Criminal is out!

It's Criminal!

The release of the song Criminal couldn't have been at a better time than on the eve of the weekend and going by the response, its surely going to be the Party Song for many more weekends to come!Criminal went live on the official YouTube channel of Ra.One movie last night – http://bit.ly/CRIMINALTIME

Chammak Challo and Dildara gave us a perfect glimpse as to how Ra.One movie's music shall be a trend-setter when it comes to Bollywood music and Criminal just goes to confirm this fact. With internationally-acclaimed star Akon having sung this song too, Ra.One's music is definitely gaining global popularity by the second! The red-hot song is already trending online and fans across the nations now have a perfect to song to dance to over the weekend!