Friday, 30 September 2011

The unique Ra.One universe!

Ra.One movie webiste

The countdown to the release of one of the biggest movies has already begun and people all across the world are slowly finding themselves a part of the Ra.One universe and they are sure aren't complaining!

From tracing G.One's footprints across the various locales that the movie was shot at (London, Goa, Mumbai and Hyderabad) to celebrating the father-son relationship in the movie, the Ra.One universe is definitely growing stronger by the day. The origination of this universe lies in the website of the movie, within which lie each of the different online properties and features that make this universe inimitable. Fans from all across the world can be a part of this universe either through the unique G.One Store, the online merchandising store of the movie, or experience the meeting of the two worlds - childhood days combining with modern technology through the G.One digital comic series. The Ra.One YouTube gadget is an added novelty in the Ra.One universe and is once again, a first-of-its-kind for Hindi cinema.

Ra.One movie has used the digital space effectively, which has thus led to the creation of this very special Ra.One universe! Are you a part of it too?

Thursday, 29 September 2011

Ra.One will teach kids to love their fathers - SRK

Shah Rukh Khan mentioned during the LIVE Express Adda, the interactive session led by Indian Express editor-in-chief, Shekhar Gupta, that the biggest challenge he faced during the making of Ra.One was that he wanted to make a movie that takes the technological aspect forward and wanted sci-fi fans to see it in Bollywood style!

Along with taking the film industry forward when it comes to the technological aspect, Shah Rukh Khan firmly believes Ra.One is a very family-centric movie too. “"My film Ra.One talks about the relationship between every father and son. So the film has a bit of my relationship with my son.  "I think it's a film that will appeal to all sons and fathers and I think it will teach them to love their fathers because I think fathers are very nice.

And yes, fathers do need to be acknowledged more often than just on a ‘Father’s Day’; for with whom would you play cricket/football with or go for morning walks as a kid or who else would teach you how to ride a bicycle? A father doesn’t often share the limelight of raising his children but we all know, no matter what the relationship you share with your father, you know he will always be there to stand up for you.

It only makes sense that we stand up for our superheroes, our fathers.

Tuesday, 27 September 2011

LIVE Ra.One events a hit among the audience!

Shahrukh Khan captured in action at the LIVE Express Adda
along with Indian Express group editor, Shekhar Gupta

Along with the host of titles bestowed upon Shah Rukh Khan, the title of the ‘Media Charmer’ too can now safely lie with him. Gone are the days when you would have to wait for movie events and interviews with film-stars to be telecast on television. With Ra.One and Shah Rukh Khan, every event is streamed LIVE on the web and the fans surely love every moment of these LIVE webcasts.

After, an epic music launch and the launch of the uber-cool Ra.One-YouTube gadget, fans who tuned in to the official YouTube channel of the movie last night, had a chance to catch Shah Rukh Khan at his wittiest best and got a glimpse of who the man truly is, as he interacted with the media for well over two hours after he unveiled the 60th anniversary new format Screen magazine. The special media interaction was led by Indian Express group editor Shekhar Gupta and was called the Express Adda.

Answering every question honestly with that pinch of ‘SRK-ness’ that all of his fans so dearly love, Shah Rukh Khan left the media enthralled and neither party wished for the Express Adda to halt. Whether it was singing qawallis, or answering questions in chaste Urdu, Shahrukh Khan revealed a side of him that was yet unseen by many and fans not only across the nation but across the globe tuned in to watch the man charm everyone present.

With less than a month to go, fans eagerly await the release of Ra.One and Shah Rukh Khan too must be feeling the anticipation among the audiences grow and the LIVE webcasts of his events and interviews are seeming to be the perfect way to bond with his billion+ fans worldwide.


Monday, 26 September 2011

A one-of-a-kind Ra.One experience!

You know you are in for a cinematic treat when it comes to Shahrukh Khan and Ra.One is definitely the biggest treat on offer! After having launched the G.One Store, a unique film merchandising online store and to be the first superhero movie to be turned into a digital comic book series, Ra.One movie's collaboration with YouTube has definitely taken the movie to the Next Level.

As part of this collaboration, Shahrukh Khan can be seen in an interactive avatar, explaining to the viewers the powers of his superhero character in the movie, G.One and how he faces his virtual enemies. The animation and interactivity involved is a unique experience for all Bollywood lovers and the response this Ra.One YouTube gadget has garnered certainly proves this point. Shahrukh Khan lets viewers take a closer look at his H.A.R.T. literally by throwing it out for everyone to catch hold of; he also flies across the screen fighting off virtual evils as he explains G.One's powers through a virtual demo.

Well, this is surely how a REAL superhero does it!

Saturday, 24 September 2011

The hottest Criminal is out!

The release of the song Criminal couldn't have been at a better time than on the eve of the weekend and going by the response, its surely going to be the Party Song for many more weekends to come!Criminal went live on the official YouTube channel of Ra.One movie last night –

Chammak Challo and Dildara gave us a perfect glimpse as to how Ra.One movie's music shall be a trend-setter when it comes to Bollywood music and Criminal just goes to confirm this fact. With internationally-acclaimed star Akon having sung this song too, Ra.One's music is definitely gaining global popularity by the second! The red-hot song is already trending online and fans across the nations now have a perfect to song to dance to over the weekend!

Thursday, 22 September 2011

Ra.One's 3D trailer bowls over Farhan Akhtar!

Along with the the billion-plus fans of Shahrukh Khan who are eagerly awaiting the release of Ra.One: The next level, there is one more person who is definitely waiting for the release date of the movie to come as quickly as possible. Who is this person, you ask? It is none other than acclaimed director and actor, Farhan Akhtar.

Farhan Akhtar was bowled over by the 3D trailer of SRK’s upcoming Diwali blockbuster Ra.One and his tweet read - "@iamsrk showed us two songs and the trailer of Ra.One in 3D last night... to put it simply... Outstanding!!!!" And if Farhan Akhtar’s excitement is anything to go by, then we are sure that the fans must definitely be hoping that time flies by quickly enough so that the date reads 26th October, 2011!

Wednesday, 21 September 2011

Kareena Kapoor AKA Sonia Subramanium's birthday celebrated in style by her fans digitally

Let the celebrations begin! The movie, still has barely a month or so remaining to hit the screens, but fans across the nation have already gotten into the party mood considering they celebrated the birthday of Kareena Kapoor with a lot of enthusiasm on the digital media space.

‘Super Bebo’, as she was named by Shahrukh Khan, during the Ra.One music launch event would have definitely woken up to a pleasant morning as fans expressed their love for their favourite star by wishing her, dedicating songs to her and even tagging themselves onto the special collage created on the Facebook page of Ra.One movie. And it doesn’t end there. Birthday wishes for Kareena Kapoor on the microblogging site, Twitter, meant that ‘Kareena Kapoor’ became a nationwide trending hash tag within a few hours.

Currently the toast of the nation, Kareena Kapoor is definitely riding a the golden wave and to see her fans celebrate her birthday with such enthusiasm would definitely be the icing on the cake for her.

Tuesday, 20 September 2011

The G.One action figure – Evoking a sense of superhero-ness

Who among us haven’t had our favourite action figurines while growing up? For some the Superman cape was what attracted them while for some it was the bat-mobile! And don’t you remember those long hours spent quietly sneaking in a Spiderman comic to read or sitting in front of the television to catch him on television.

Now with G.One, you have the chance to relive those days again. One of the most attractive G.One Store merchandise' is that of the G.One action figure and an action figure that shall be loved by all ages. It is much like Shahrukh Khan has found his own alter ego in the G.One action figure and for many of us that was the whole essence of owning an action figure – to see yourself as the superhero.

And it wouldn’t be surprising if the G.One action hero evokes the same sense of superhero-ness.

Monday, 19 September 2011

Let Ra.One movie take you back to your childhood days

‘Gone, gone childhood days
Gone in so many ways
All that I have said and done
The castles we have overcome’

- Barry Gibb & Maurice Ernest Gibb (BEE GEES)

Don’t these lyrics remind you of the ‘good ol’ days’? Those childhood days are the one we miss the most for at the age of six or seven, the only worry in life would be how much homework we would have to do the next day. These are the days we yearn for and the movie, in many ways than one, reminds us of our ‘good ol’ days’.

How, you ask? The first reason you can think of, is the crux of the movie itself, a sci-fi superhero movie. Haven’t we all grown up with Batman, Superman and Spiderman being our superheroes? After Krish and Drona, SRK brings to us another home-grown superhero and G.One is definitely the rage of the nation at the moment with fans joining in thick and fast on the G.One Squad Facebook page too.

When we were growing up, a superhero is who we believed would come to our rescue and hoped that one day, we too would become like our icon and with Ra.One movie, this childhood hope continues.

Saturday, 17 September 2011

Shahrukh Khan - The biggest show-master of them all!

It's not for nothing that Shahrukh Khan is called the King of Bollywood! After having put together one of the biggest music launches that Bollywood has ever been witness to, SRK has decided to take it to the next level, much like his movie - Ra.One.

For all those who missed out on the LIVE streaming of the event on the official YouTube channel of Ra.One movie, Shahrukh Khan is seeing to it that they too shall be able to watch the magic of the music launch event by having it aired on television. Trust Shahrukh Khan to make his movie as big as possible; he has not only released a digital comic book based on the movie's superhero, come out with his own line of G.One merchandise and goodies but now also will have the music launch event aired on television for all to see.

If there's one fact that rings out truer than any other amidst all of these, is, that his fans are surely not complaining!

Wednesday, 14 September 2011

Are you a G.One Squad member yet?

Do you have a good H.A.R.T.? Is your cardinal mission to be a ‘Protector’ for all? Wondering what do these questions mean? These are just some of the criterions that you need to fulfill to become a member of the G.OneSquad on Facebook.

If being a part of a superhero squad was one of your long-standing dreams, then the coming of the new superhero, G.One, looks to fulfilling this dream of yours. And users have begun enrolling themselves in the squad in large numbers with almost 700 new squad members having joined the Facebook page in a few hours time.

G.One is indeed unique when it comes to being a superhero as he is essentially made of electricity and pixels and flies not with a cape but with propellant-suction shoes! A unique superhero calls for innovation in every aspect and the G.One Squad, comprising of Squadron members from across the globe, is just the kind of innovation that the movie has brought about in every visible sphere.

To be real and yet stand out as a superhero is what G.One is all about and that is just what the G.One Squad stands for too – the real superheroes.  

Monday, 12 September 2011

Ra.One’s music to be launched LIVE tonight!

Watch the Ra.One Music Launch event LIVE!

Ever since the release of Chammak Challo, Ra.One’s music has gone on to become a national rage and with the release of the music album in a few hours time, the frenzy is only yet to begin. Touted to be one of the biggest Bollywood films’ ever, Ra.One’s music shall be spectacularly launched tonight and the event is already becoming popular as Bollywood’s biggest music launch ever!The event shall surely be a star-studded one with all the stars of the movie - Shahrukh Khan, Kareena Kapoor and Arjun Rampal going to be present along with the much-talked of music directors of the movie - Vishal-Shekhar.

Much before the release of Chammak Challo, the song had become the talk of the town, as it marked the Bollywood singing debt for the internationally-acclaimed singer, Akon. It didn’t take long for Chammak Challo to catch the imagination of the entire nation and how! Shahrukh Khan teased his fans even further by then releasing the ‘best song in the film’ – Dildara and across all mediums, fans do agree that this is your typical ‘fall-in-love’ SRK song.

Ra.One’s music has captivated the hearts of one-and-all and the official release of Ra.One’s music album is the perfect gift for all at the end of this festive season.  

Thursday, 8 September 2011

Fall in love with Dildara

Ra.One’s music has definitely caught the imagination of the entire nation. After making everyone groove and dance to Chammak Challo, Ra.One movie’s new song – Dildara – released exclusively today on the official YouTube channel of the movie, has got the nation swaying to its tunes already.

Excitement among the fans was at an all-time high especially after Shahrukh Khan had spoken about the song just a day before and how he felt that the song truly captures the ‘essence of the movie’. ‘Dildara’ is your typical feel-good, fall-in-love song and fans are already smitten by the soft, Sufi-influenced song.
Inspired by Ben E. King’s ‘Stand By Me’, Dildara beautifully includes this classic soundtrack, the rights of which had already been brought by SRK.

In the video message he put up for his fans, Shahrukh Khan mentioned how this is the ‘best song in the film’ and going by the response, his fans agree with him whole-heartedly.

Wednesday, 7 September 2011

G.One store – You can now take G.One home with you

The G.One Signature Edition in the G.One store

Ra.One: The next level being a one-of-its-kind movie, it doesn’t come as a surprise that every aspect of the movie is unique and novel in its own way.  A trend-setter in many ways, along with bringing out a digital comic book, G.One: The Journey begins it shall also be the first movie to bring out its own merchandise.

The ‘G.One store’, the select merchandise store created shall have goodies and merchandise featuring G.One – the superhero character played by Shahrukh Khan in the movie - and has something for everyone. The merchandise includes the all-time favourite, a action figurine i.e. G.One action figurine, a special G.One Signature edition statue as well as the very popular ‘Back to School’ items such as G.One Notebooks, Sipper bottles, exam pads and much more.

The G.One store, available on the official website of Ra.One Movie, has seen a lot of excitement and interest among its fans already if the number of views on the official YouTube channel of Ra.One Movie is anything to go by. So, are you ready to your G.One home?

Monday, 5 September 2011

Superhero movie turned comic book - G.One: The Journey begins

Those who swear by superhero movies, surely realize that all their superheroes find an origin in the pages of their respective comic books. However, with the coming of the new superhero, G.One, we shall see a change in this age-old superhero tradition.

Breaking away from the oft-taken path, Ra.One shall be the first superhero movie that shall bring out its own comic book version unlike other superhero movies that came to life after their comic book characters were given birth. Accessible for all to read, G.One: The Journey begins - Ra.One’s very own digital comic shall trace the journey of G.One and allow readers to delve deeper into the life of a superhero.    

Shahrukh Khan and innovation go hand-in-hand and with Ra.One movie an innovation in itself, the digital comic book, is one more of SRK’s pioneering moves.

Friday, 2 September 2011

A ’Chammak Chalo’ Bollywood debut for Akon

‘Chammak Challo’ has definitely not disappointed the scores of fans across the nation who had been eagerly awaiting the release of the song. Shahrukh Khan and Kareena Kapoor’s sizzling presence notwithstanding, ‘Chammak Challo’ shall surely be known as the song that marks the Bollywood debut for international R&B sensation, Akon, as a singer.

With Grammy Award nominations to his name and having topped the music charts and won accolades in the R&B genre, Akon’s fan base truly includes a global audience. And with Chammak Challo, Akon has shown that he can feel quite at home singing a Hindi song too. The ease with which Akon has sung the Hindi lyrics of the song has left fans only asking for more and they surely must be thanking the day that Shahrukh Khan met Akon in New York and instantly took a liking to the singer and his singing.

The globally-acclaimed star has definitely made a grand entry in Bollywood and in a way that none would be able to refuse, when he asks, ‘Wanna be my Chammak Challo?’