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| Shahrukh Khan captured in action at the LIVE Express Adda along with Indian Express group editor, Shekhar Gupta |
Along with the host of titles bestowed upon Shah Rukh Khan, the title of the ‘Media Charmer’ too can now safely lie with him. Gone are the days when you would have to wait for movie events and interviews with film-stars to be telecast on television. With Ra.One and Shah Rukh Khan, every event is streamed LIVE on the web and the fans surely love every moment of these LIVE webcasts.
After, an epic music launch and the launch of the uber-cool Ra.One-YouTube gadget, fans who tuned in to the official YouTube channel of the movie last night, had a chance to catch Shah Rukh Khan at his wittiest best and got a glimpse of who the man truly is, as he interacted with the media for well over two hours after he unveiled the 60th anniversary new format Screen magazine. The special media interaction was led by Indian Express group editor Shekhar Gupta and was called the Express Adda.
Answering every question honestly with that pinch of ‘SRK-ness’ that all of his fans so dearly love, Shah Rukh Khan left the media enthralled and neither party wished for the Express Adda to halt. Whether it was singing qawallis, or answering questions in chaste Urdu, Shahrukh Khan revealed a side of him that was yet unseen by many and fans not only across the nation but across the globe tuned in to watch the man charm everyone present.
With less than a month to go, fans eagerly await the release of Ra.One and Shah Rukh Khan too must be feeling the anticipation among the audiences grow and the LIVE webcasts of his events and interviews are seeming to be the perfect way to bond with his billion+ fans worldwide.
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